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10 Things Artists Should Be Thankful For

Screen Shot 2014-04-05 at 3.54.18 PM“Gratitude is when memory is stored in the heart and not in the mind. ”  Lionel Hampton

By the time most artists come to see me, they are usually beaten down and depressed by the struggles of the artworld.  They have been abused by their galleries, taken for granted by their collectors, misunderstood by their families and exhausted from juggling real life with creative need. It is so easy to forget how special you are, when there is no one around to remind you, but you. … Continue Reading

Surviving the Summer Slump

Screen Shot 2014-04-06 at 4.08.15 PM“It won’t always be summer: build barns.” Hesiod 700 B.C.

A lot of people don’t realize that the art world revolves around a seasonal schedule. Galleries begin their season in September, usually after Labor Day, often opening with their strongest artist and continue until about the middle of June. Many galleries use the summer months to mount group shows of gallery artists, or shows that they wouldn’t consider during their “prime season.” Generally, the magazines and gallery guides follow suit by issuing combined July/August issues. For … Continue Reading

Don’t Blow It Now: Making the Most of Studio Visits and Gallery Interviews

Screen Shot 2014-04-07 at 7.29.49 PM“You only have to do a very few things right in your life so long as you don’t do too many things wrong.”
Warren Buffett

If you are lucky enough to have scheduled a gallery interview or studio visit, it’s a good idea to keep some key issues in mind. Your goal is to make sure this will be an enjoyable and profitable experience for all concerned. Showing your work and/or having people in your studio can be a major stressor for most artists. You need … Continue Reading

5 Surefire Ways To Annoy A Gallery

Screen Shot 2014-04-06 at 8.10.45 AM“Knock, knock,”

“Who’s there?”

“Another artist with his portfolio under his arm.”  (Sigh)

To many artists, being an artist isn’t “real” unless you have a gallery to exhibit your work. Although there are several other options available to artists in terms of showing and selling their work, it seems, for some, there is just no substitute for getting gallery representation. To this end, many artists are willing to bend over backwards, do insane things, make ridiculous claims, and, in short, embarrass themselves. The truth … Continue Reading

5 Things You Can Do For Your Career to Survive the Economic Slump

Screen Shot 2014-04-07 at 5.40.44 PM“As sure as the spring will follow the winter, prosperity and economic growth will follow recession.” Bo Bennett

Artists are more susceptible than most to the economic downturn as fine art has long been considered a luxury, primarily for an audience with extra discretionary income. In times like these, even the very wealthy feel uncomfortable spending on what may be perceived by others as an extravagance. Smart collectors know this is the best time to buy and fine art is one of the safest places to “park” … Continue Reading

Matchmaker, Matchmaker, Make Me A Match: Deciding Which Galleries To Approach

Screen Shot 2014-04-07 at 5.45.50 PM“Matchmaker, matchmaker, make me a match…” Fiddler on the Roof

One of the most difficult aspects of being an artist doesn’t take place behind the studio walls. It is an unpleasant, sometimes degrading aspect of your career: promotion. Nevertheless, as an artist, you need to develop a method to promote your work and still maintain your integrity. To minimize the unpleasantness of this particular responsibility, the method you devise should complement your personality and temperament. The problem begins when you decide it’s time to start approaching … Continue Reading

Pricing Your Art

Screen Shot 2014-04-06 at 4.26.28 PM“The price of anything is the amount of life you exchange for it.”  Henry David Thoreau

The first step in trying to price your work is discussed in detail in a previous ArtAdvice article called Matchmaker, Matchmaker . It involves visiting galleries on a regular basis to determine where your work fits in to the current art market. When going to galleries, study the price lists of artists whose work is similar to yours stylistically, as well as in size and medium. Ask to see … Continue Reading

Responsibilities of the Ideal Gallery

Picture 38“Have no fear of perfection, you will never achieve it”  Salvador Dali

Visual artists are constantly worrying about what the standard artist/gallery relationship should consist of. Feeling insecure about how to handle these negotiations are natural…artists are not business people and are often ill-equipped as well as inexperienced at handling their own business affairs. Following is a set of guidelines that I recommend artists use when considering establishing a relationship with a gallery. Remember, the ideal gallery does not exist. The best way to use this information is as a standard, by … Continue Reading

Marketing for the Millennium…e-commerce and the Internet

Screen Shot 2014-04-07 at 8.22.00 PMThe Internet has become an unavoidable fact of life. Over just the last few years we have seen radical changes in the way this new technology is changing the way we live, think and shop. Although many artists, collectors and galleries continue to have fears and concerns, even their reluctance is slowly beginning to erode as they accept the inevitability of this powerful, wide reaching tool. In regards to the artworld, there are basically three different types of websites :

  1. Information related sites-These can be run by non-profit … Continue Reading

Apples and Oranges: The L.A. vs. New York Question

Screen Shot 2014-04-07 at 6.25.53 PMOriginally published in Artweek, July 1995, Volume 26, Number
7

” . . .artists can no longer sit back and take the attitude that
the work speaks for itself . . .”

After opening a second office and gallery in New York last September,
I have spent a good deal of time accumulating frequent flier miles. On the
average, I spend one week each month in New York, which has been a real
eye-opener for me, a native Angeleno who has been actively involved with
the Los Angeles art scene for twenty years. … Continue Reading