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Pricing Your Art

Screen Shot 2014-04-06 at 4.26.28 PM“The price of anything is the amount of life you exchange for it.”  Henry David Thoreau

The first step in trying to price your work is discussed in detail in a previous ArtAdvice article called Matchmaker, Matchmaker . It involves visiting galleries on a regular basis to determine where your work fits in to the current art market. When going to galleries, study the price lists of artists whose work is similar to yours stylistically, as well as in size and medium. Ask to see … Continue Reading

Responsibilities of the Ideal Gallery

Picture 38“Have no fear of perfection, you will never achieve it”  Salvador Dali

Visual artists are constantly worrying about what the standard artist/gallery relationship should consist of. Feeling insecure about how to handle these negotiations are natural…artists are not business people and are often ill-equipped as well as inexperienced at handling their own business affairs. Following is a set of guidelines that I recommend artists use when considering establishing a relationship with a gallery. Remember, the ideal gallery does not exist. The best way to use this information is as a standard, by … Continue Reading

Marketing for the Millennium…e-commerce and the Internet

Screen Shot 2014-04-07 at 8.22.00 PMThe Internet has become an unavoidable fact of life. Over just the last few years we have seen radical changes in the way this new technology is changing the way we live, think and shop. Although many artists, collectors and galleries continue to have fears and concerns, even their reluctance is slowly beginning to erode as they accept the inevitability of this powerful, wide reaching tool. In regards to the artworld, there are basically three different types of websites :

  1. Information related sites-These can be run by non-profit … Continue Reading